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Project Mission

The goal is a thriving social media ecosystem that captures the energy of Pickle Money Ball, grows their audience month over month, and turns followers into passionate tournament fans and competitors. The Skorys Social team is thrilled to present this proposal.

Social Strategy Proposal Q2 2026

THE TOURNAMENT
EVERYONE WANTS
TO BE PART OF.

It's not a tournament. It's a movement. The most exciting, high-energy pickleball experience in the country, with six figure pots spread across the field. Every level of player has a shot. The community is loud, passionate, and growing fast. The Skorys Social will make Pickle Money Ball the brand every pickleball player knows, follows, and talks about on social media.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

With Pickle Money Ball, you're not just marketing to the public: you're building a loyal following of competitive players and pickleball enthusiasts who need to see PMB as THE tournament to compete in. Because tournaments are spaced out, staying relevant in between events is just as important as the hype around them to keep the anticipation building all year long. Below are the three pillars we'd focus on.

Brand Authority

We position Pickle Money Ball as the undisputed name in competitive amateur pickleball. The brand players tag, share, and talk about before they ever enter a tournament.

Community Engagement

Real players, real competition, real payouts. Tournament highlights, leaderboard moments, and player stories, curated, branded, and amplified into content that makes every follower feel like they need to be in the next event.

Player Acquisition

Every post is engineered to drive a specific action: follow, register, or compete. We connect social presence directly to tournament entries and community growth — making PMB the brand players are talking about between events.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
3
Carousel 1
4
5
6
Static Post 2
7
Story 1
8
Reel 2
9
Static Post 3
10
Carousel 2
11
12
13
Static Post 4
14
Story 2
15
Carousel 3
16
Static Post 5
17
Reel 3
18
19
20
Static Post 6
21
Story 3
22
Carousel 4
23
Static Post 7
24
Reel 4
25
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Static Post 8
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Story 4
30
Static Post 9
↑ Click the content
to see details
Reel
@picklemoneyball
The types of players you meet at every pickleball tournament 😂 tag yours 👇
Reel #5 Tuesday, April 29

Every Type of Player
at the Tournament

Purpose
Virality & Community Identity

The "types of players" format is one of the most consistently viral formats in racket sports. Players tag their partner, share it to their group chat, and comment "that's literally me." Every share brings new eyes to Pickle Money Ball. Endlessly repeatable and perfectly suited for the PMB tournament crowd.

Concept

Character series built around PMB tournament archetypes: "The One Who Trash Talks the Whole Time," "The Sandbagger," "The One Who Blames Their Paddle," "The Dark Horse Who Keeps Winning," "The One Who's Already Counting Their Prize Money." Quick cuts, punchy music, text overlays. Shot at the tournament — real players, real energy, PMB branding throughout. The format is proven viral; we just dress it in Pickle Money Ball.

77.5K

This format has already proven itself.

This type of content works. We know how to identify high-converting opportunities and replicate the success month after month.

Project Objectives

What we're here to do.

Six clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Tournament Entries & Community Growth

Turn social followers into active players and passionate fans. Every post connects to the tournament, making it easy for someone to go from watching to competing.

2

Build Brand Authority in Competitive Pickleball

Establish Pickle Money Ball as the premier name in high-stakes amateur play. The brand players reference, tag, and hype before they ever register for an event.

3

Hype Events and Maximize Tournament Attendance

Build anticipation around Fort Lauderdale ($600K) and Carrollton ($320K) events. Create FOMO-driven content that makes every pickleball player feel like they need to be there.

4

Create a Self-Sustaining UGC Engine

Activate the competitor community to create content. Tournament clips, leaderboard celebrations, bracket wins, curated, branded, and amplified by us every month.

5

Grow Social Following and Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what is actually driving entries and community engagement.

6

Establish a Consistent, Recognizable Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Pickle Money Ball: competitive, high-stakes, and built for players who are serious about winning.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Pickle Money Ball's competitor base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Pickle Money Ball's community story, belief system, language, rituals, insider terminology, and competitive identity. The foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, event hype cadences, UGC conversion pathways, and measurable growth objectives. Built specifically around the Pickle Money Ball tournament and community ecosystem.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly, By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Tournament hype reels, player spotlights, interviews, and highlight content.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels — Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar — Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet — One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Pickle Money Ball · Q2 2026